Audiovisual platforms:

A global and situated perspective on Netflix and local audiovisual ecosystems

Abstract

For over a decade, audiovisual platforms have been reinforcing the economic integration of global markets and their levels of concentration. As this process matures, its profound economic and cultural impacts are becoming clear. This article focuses on Netflix due to its emblematic character and its expansion strategy, with a global and situated perspective that questions the regulatory experiences, as well as what Latin America represents for Netflix and vice versa. Finally, the article explores the continuities between this phenomenon and other paths, such as the successive transformations in the processes of production and circulation of meaning, and the peripheral insertion of Latin America in the global system. For this reason, some key contributions of Latin American thought will be evoked to illuminate the deep significance of these changes.